Bachelor of Arts in Communication

Dual Degree

CTDA – 092-2018 (14 de mayo de 2018)

Students learn to craft communication strategies tailored to various audiences, improving their ability to analyze market trends and execute successful campaigns in different industries.
The teaching methodology combines theory and practice, providing students with a comprehensive and applied training in the business world.
The program trains students in using modern digital tools and platforms, making them adaptable to the evolving landscape of online communication and marketing.
Teachers who are experts in their and with proven professional trajectory.
Valuable opportunities for business, employment, and shared experiences.
Access to QLU-Konserta job board.
Professional internships at renowned companies where you will gain relevant professional experience.
QLU offers workshops, seminars, and events that promote professional and personal development.
The Bachelor of Arts in Communication, in academic collaboration with University of Louisville, allows the students the opportunity to earn a degree from a prestigious University from the United States of America without leaving Panama.
Students develop conﬁdence and proﬁciency in public speaking, enabling them to communicate effectively in professional and personal settings.

Comprehensive understanding of communication theories, models, and their practical applications.
Proficiency in verbal and non-verbal communication across interpersonal, group, organizational, and mass communication contexts.
Analytical skills to critically evaluate media messages and their impact on culture and society.
Competence in public speaking, presentation, and writing for diverse audiences and purposes.
Knowledgeable in communication ethics, laws, research methods, and global trends.
Expertise in effectively using communication tools, digital platforms, and media technologies.
Skills in conflict resolution, negotiation, and strategic communication planning.
Familiarity with communication in branding, marketing, political affairs, crisis management, healthcare, education, and specialized fields.
Understanding of historical perspectives and the evolution of communication studies.

Application form.
Final high school credits with a minimum average of 2.5/4.0 (American system) or 3.2/5.0 (Panamanian system).
Copy of high school diploma.
English level placement test.
Copy of ID or passport..