Digital Marketing and Social Networks Diploma

Internet and digital marketing cover as e-commerce platforms and online trade relations, an important part of the global economy and more relevant every day.

It is therefore important to know the benefits of this new channel to start a new business or make companies more competitive and market ampliarles horizons.

Search engines like Google, platforms like Youtube, social networks like Facebook or Twitter, are becoming more important every day to guarantee the success of the companies in the new 2.0 scenario.

Introduction

Objectives

Understanding the new Internet market and to analyze and monitor every action and measure the real impact of each campaign or marketing plan.

Identify the best uses and practices in social networks and Web 2.0.

Knowing the relationship marketing strategies to attract customers, build loyalty, increase its value, linking the brand and turn them into prescribers.

3 months duration

Developing the uses of digital marketing and social media to convey a positive business image, digital reputation.

Integrating search engines, mailing, mobile marketing and video marketing into the company’s strategy as a driving force for innovation.

Academic Program

1.- Introduction to Online Marketing: The Secrets of Digital Marketing

2.- Workshop of Creation of Blogs and Corporate Webs with Content Managers

3. SEO: Search Engine Optimization Web

4.- EM 525 Project Management

5.- The Community Manager and Social Networks

6.- SEM: Online Advertising

7.- Web Analytics and Mailing

Facilitators

Nestor Romero

Engineer

Néstor Romero is an engineer and expert in Web Positioning, Digital Marketing, Internet Analytics and Social Networks.

He combines his professional work managing a variety of online projects in multiple countries around the world with teaching at universities and business schools, including:

Quality Leadership University, Universidad de Málaga, Universidad de Chile, Official Chamber of Commerce of Málaga, Universidad de Granada, National Open University (UNED), Universidad de Cádiz, IMFE of Málaga and ANIMUM School.

Yulianna Lobach

Graduate

Yulianna Lobach specializes in digital communication, offline and tourism, and video marketing.

With experience in countries such as Ukraine, Russia, Spain, Finland and Vietnam, is a professor in several European public and private schools and Americans, such as:

Quality Leadership University, Support Centers and Business Development of Andalusia, AndalucíaLab, Diputación Provincial de Málaga, Benalforma or Innova Project.

Media

Methodology

The axis of the teaching methodology will be the analysis of specific cases of business models in the network, using the case method, companies that already operate in an environment 2.0, to provide a real and comprehensive overview of the implementation of Knowledge of the sector. This experiential methodology will be based on the development of an eminently practical Diploma, supported each concept with the study of real cases, simulations, dynamics of conceptual support, analysis of audiovisual material or use of different tools and sources of data in the market.

The aim is to ensure at all times understanding and acquisition of skills and taught to ensure its applicability, always starting with a previous diagnosis of the productive sectors, knowledge, experience and expertise needs of each student.

The individualized project analysis of each one of the assistants will be strengthened as a basis for a deep audit to apply the acquired knowledge directly and immediately. The course will be supported with digital slides, web links and audiovisual material.

At the end of the Diploma, the student will be able to deliver a project, developed on a real case in which he must put into practice what he has learned and the handling of the tools.