The only official Masters program in Digital Marketing and Social Networks of Panama and the region.
The Internet, digital marketing and social networks encompass, as platforms for e-commerce and online business relations, a very important part of the world economy and each day with greater relevance.
Therefore, it is important to know the benefits of this new channel to start a new business or make companies more competitive and expand market horizons.
Search engines such as Google or Yahoo, platforms such as YouTube, social networks such as Facebook, Instagram or Twitter, are increasingly important to ensure the success of companies in the new scenario 2.0.
Benefits
The highest academic level in Panama.
Fully delivered in English and 100% online, for professionals and executives with a practical and applied approach.
Financing through IFARHU and convenient payment plans without interest charges.
Expert professors with high academic credentials and extensive professional experience, leading digital projects in Europe, America and around the world.
Title
The student will be entitled to receive the Master’s Degree in Digital Marketing and Social Networks from the Quality Leadership University of Panama (Resolution No. CTF-42-2016).
Dates
The program will start on June 1, 2017 and end on July 30, 2018, so it will have a duration of 14 months.
Requirements
Admission request
Resume in Spanish or English
Copy of the bachelor / undergraduate diploma
Copy of identity card or passport
2 letters of recommendation
Certification of Academic Credits
Photo ID card with white background (JPEG format)
Interview with academic management (in person or by videoconference)
Methodology
The Master Program in Digital Marketing and Social Networks will consist of 1. 264 hours (47 academic credits) in online format, corresponding to:
- Teaching sessions in audiovisual format
- Virtual tutorials
- Reading documentation
- Analysis of real cases
- Individual and group tasks
- Individual final project
The program is offered in a 100% online mode , using one of the most modern educational platforms of e-Learning, Schoology LMS, which allows the student an educational experience in a very friendly and easy to use interface , while enjoying a lot of tools.The program will be supported with sessions in audiovisual format, web links, cases, documents, tests and practical exercises, all collected in an online educational platform. Classes and assignments are complemented with tutorials online , with a personal, periodic and direct assistance of the teachers through different technological resources: mail, forum, videoconference and virtual seminars b> Web hosting and test domain will also be provided for the different web development workshops.Students can work the contents independently, but with continuous exchange of information, doubts and experiences with other students through the forums of the platform and the virtual sessions and online tutorials, through videoconference . These tutorials, one per subject and at a time of 10 a.m. to 12 p.m. (GMT-05: 00 Panama) on Saturdays, will be recorded so they can be reviewed by those students who could not attend live.The axis of the didactic methodology will be the analysis of specific cases of business models in the network, by means of the case method, of the companies that already work in a 2.0 environment, in order to have a real vision and global application of knowledge of the sector. This experiential methodology will be based on the development of an eminently practical program, supported by each concept with the study of real cases, simulations, dynamics of conceptual support, analysis of audiovisual material or use of different tools and sources of information. existing data in the market.At the end of the course the student must submit and pass the Final Project , developed on a real case in which students must put into practice what they learned and the tools handled in a Digital Marketing Plan.
Recipients
Directed to marketing managers, community managers, commercial directors, marketing or communication, press offices, publicists, journalists and any professional interested in optimizing and specializing professionally in the new digital media.
Also aimed at entrepreneurs, entrepreneurs, managers or managers who want to know and take advantage of the forces of the digital world in their business.
And to all the university students and proactive professionals willing to enhance their professional career within ebusiness, and wish to successfully communicate a product or service through new Social Media tools, mobile platforms, search engines, blogs or mail.
Modules
The Master in Digital Marketing and Social Networks is structured in 9 modules:
- Fundamentals of Digital Marketing and Web 2.0
- Corporate Web Development
- Ecommerce
- Web Optimization: Search Engine Optimization (SEO)
- Planning, Strategies and Tools in Social Media
- Social Networks I
- Social Networks II
- Other online media 2.0: Videomarketing, Gamification, QR, Aunmentada Reality and Mobile Marketing
- Online Search Engine Advertising (SEM)
- E-mail Marketing and Affiliation Networks
- Web Analytics and Advertising Controls
- Internet Market Research and Business Analysis
- Digital Marketing Plan Workshop