Recognize the importance of the Internet as a new commercial and advertising channel in full expansion.
Know the strategies for promoting and positioning the websites: web search engine optimization, social networking, email marketing, mobile marketing and online advertising.
Identify the best uses and practices in social networks and Web 2.0.
Analyze and monitor each action online and measure the actual impact of each campaign or marketing plan.
Apply the knowledge to the different economic sectors: tourism, commerce, services, industry