MBA 412 Contemporary Business Perspectives and Leadership Skills
Interdisciplinary course designed to provide students with an integrative perspective of contemporary business environments and development of key professional competencies.
MBA 411 – Fundamentals of Strategic Decision Making
Understanding how firms gain and sustain competitive advantage. Topics include analyzing markets and developing company strategy across business disciplines.
MBA 416 – Applied Tools for Business Decision Making
Introduction to quantitative tools used in business decision making. Students are introduced to research design, statistics, data analytics, and data visualization.
MBA 468 – Management Information Systems: Organizational and Technological Issues
Analyzes business information systems components (people, procedures, hardware, software) from organizational and technological perspectives. Cases are used to explore the relationships between organizational and technological issues.
MBA 430 – Advanced Marketing Management
Marketing principles, behavioral concepts, and quantitative techniques utilized in analyzing marketing problems and decisions. Emphasis on strategic and quantitative aspects of decision-making processes in marketing. A strategic marketing simulation game and/or rigorous case analyses are typical.
MBA 450 – Management Accounting
Designed for non-accounting majors. Emphasis on the interpretation and use of accounting data.
MBA 421 – Analysis of Organizational Behavior
A study of how people in organizations respond to managerial and organizational practices, using a systems orientation to analyze how environmental factors influence organizational practices and climate. Topics include reactions of people to structure and control, problems of motivation and performance, resolution of inter-departmental conflicts, adaptation to change.
MBA 440 – Financial Management
Analysis of financial problems of business enterprises and the formulation of financial policies. Financing of current operations and long-term capital needs, income management and expansion policies. Includes case studies.
MBA 427 – Operations and Quality Management
Course focus is on strategies, concepts, and tools for management of quality and the core function of producing goods and services.
MBA 485 – Advanced Organizational Strategy
An integrating course analyzing the firm in its environment with emphasis on formulation of policies and strategies and application of concepts through case studies and/or simulation exercises integrating all functional areas.
MKT 433 ADVANCED INTEGRATED MARKETING COMMUNICATION
Rigorous evaluation of elements for the effective development, implementation, and management of advertising and integrated promotion campaigns. Prerequisite: MBA 430.
MQM 426.16 PROJECT MANAGEMENT FUNDAMENTALS
The use of projects and project management continues to grow in our society and its organizations. Businesses regularly use project management to accomplish unique outcomes with limited resources under critical time constraints. This course is designed to familiarize the graduate student with the basic concepts and techniques of project management. The topics to be focused on include project scope management, project time management, and project cost management. Prerequisite: MBA 421.
FIL 445 ADVANCED CORPORATE FINANCE
This seminar is an advanced corporate finance course that will discuss major issues in asset valuation, capital budgeting, capital cost and structure, dividend policy, and corporate restructuring. The course will be taught by a combination of lectures, case studies, paper discussion, and computer application. Prerequisite: MBA 440.
MKT 439.06 PRODUCT DEVELOPMENT MANAGEMENT
This course examines various issues related to innovation, as well as processes and analytical tools used in the design, development and launch of new goods and services. Among the topics covered are opportunity identification and selection, concept generation, perceptual mapping, concept evaluation, product design, product use testing, launch planning, market testing and launch management. We examine the recent marketing and management literature to uncover successful new product development practices and strategies. Additional topics are customer knowledge development, service blueprinting, cross-functional product development teams, and radical innovation. The course builds on your understanding of marketing management and marketing research concepts.
Upon completion of the course, students should have:
- an in-depth understanding of product development concepts and processes
- the ability to utilize a process-oriented framework for making product development decisions
- analytical skills to assess market and customer information for effective use in the product development process