This course is designed for people who have superficial knowledge about the commercial management of the companies in which they work, but they do need to develop knowledge of this vital activity, in order to obtain a more global vision of the activities of a company regarding product development or services. In turn, as aspiring high-level executives, it is also essential to develop a communication language with counterparties in the commercial area, in order to contribute to the development of coherent strategies for the entire company.

This course of theoretical and practical orientation, aims to provide attendees with the basic fundamentals of Financial Economics, focused on the study of the role of financial markets in the economy, low-risk portfolio decisions, investments and basic pricing models. of financial assets.

The course provides conceptual tools and applications to analyze the structure and competition of markets. It analyzes situations of cost asymmetries, concentration, substitution, and entry and exit barriers of an industry, pricing. It also contributes to the understanding and analysis of decisions in the modern company, with incomplete information, contracts, governance, centralization and decentralization conflicts within the company.

The purpose of this course is to provide a global vision of the importance of people management in contemporary organizations for the implementation of organizational strategy. The foregoing, recognizing, analyzing and understanding the different processes involved in people management, in order to identify the actors, circumstances and sub-processes that must be taken into account so that people management has a strategic nature.

The course comprises three core sections. In the first, the importance of the Capital Market is reviewed, describing its members, the review of cases that have occurred in reality, ending with the review of the concept of market efficiency. Subsequently, it begins with the Analysis of financial statements FS, in addition to the review of financial indices. The last part of the course is associated with financial planning, and the projection of the FS.

Strategic management is appreciated as a challenge for those leaders who seek to excel in the business world, in the corporate environment and facing the challenges of change and the uncertainty that characterize contemporary global society. The objective of this course is to provide knowledge, strengthen capacities, provide tools and increase thinking skills with a strategic sense that facilitates differential decision-making in companies and organizations. The course has a practical and conceptual focus, allowing to stimulate specific skills for management and leadership with a strategic sense.